Cayman Time

Cayman Blog from The Reef Resort in Grand Cayman

theReef is taking PRIDE in Customer Service

theReef’s PRIDE team (led by Deputy GM Brian Ebanks) is featured in today’s Caymanian Compass, article here .

An extract :

“The Reef has embraced PRIDE and is making customer service a top priority in its growth and development.

The 162–room resort located on Grand Cayman’s East End is using the Department of Tourism’s PRIDE (which stands for Personal Responsibility in Delivering Excellence) customer service training programme, with over 75 per cent of the organization’s employees having undergone the training since the DoT introduced it over a year ago to raise customer service standards in the Cayman Islands tourism sector.

“We wanted the Reef to spearhead the movement to transform customer service in the Cayman Islands,” said The Reef’s Deputy Resort Manager Brian Ebanks.”

For more information on PRIDE, visit

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