Although it is noted on our home page, it may have slipped some people’s notice that theReef is adding guarantees to make your vacation planning simpler.
Our latest guarantee is our “Barefoot Beachfront Guarantee“, which can be simply summarised as :
“theReef guarantees the lowest price for a beachfront room”
Of course there are one or two conditions…it would be unfair of customers to tweak a guarantee to compare our rates to those of resorts without full service amenities or a pristine beach like ours, after all …. but our focus is to make it simple for you to plan your vacation and know you are getting the best price for a beachfront room.. and don’t we all want a beachfront room ?
I think we have hit on something, as just the other day I received an email from TravelZoo that they sent out to hoteliers to encourage them in their marketing. Now, TravelZoo are well known for their eye-catching “Top20″ ads, and in fact we were impressed with their efforts when we used them for one such effort a while back, but this latest shows how the industry is going away from being straightforward with their pricing..just as theReef is giving you a guarantee of clear and simple pricing. I know which I prefer ! So, this from TravelZoo :
“People care about the view – lead in with an attractive rate, then offer upgrades to ocean view. 34% of our audience books an alternative deal once enticed leading to a much higher room rate than what was originally promoted.”
Can you say “bait and switch” ?
I’m not picking on TravelZoo here, this is an industry trend.. just warning you as the traveller to be warned.. and to be sure in the knowledge that at theReef you are guaranteed a beachfront room.. hey, ALL our rooms are beachfront, you can’t go wrong !